Video Infographic: Social Media 2013

Erik is back with his latest (4th) installment of his video infographic on social media. If you pay close attention, each version of the video does an incredible job at showing the change that this new media has sweeped the world with. Even the parodies are fantastic. Compare to last year’s Social Media Revolution video and you’ll find a lot more statistics associated with real, monetary interactions between brands and consumers. Erik Qualman is an American author of Socialnomics, Digital Leader and Crisis. He is also an international keynote speaker … Continue reading

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TestFlight: iOS Beta Testing and Live App Monitoring

We’ve got a great application for our blog in the making! We’ll tell you more about the incredible company building it when it gets released but we’re extremely excited. Built on a custom iOS platform that integrates with content management systems, our app is almost done. It’s beautiful and fast as heck! One issue when developing an application like this is that distributing the beta app is quite a pain. You can’t put it in the app directory, so you either have to build your own custom installer, or utilize … Continue reading

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Infographic: The Retailer’s Guide to SoLoMo

Social, Local, Mobile. The nickname for that is SoLoMo and it’s a strategy that’s securing a lot of growth in the industry. Social drives traffic through promotion and sharing, local drives action while users search for retailers in their region, and mobile is driving the purchase decision in and outside the retail location. Although retail conversion rates are low for smartphone users, those statistics don’t tell the whole story, as mobile devices are heavily influencing purchase decisions in-store and online. From Monetate’s Infographic: The Retailer’s Guide to SoLoMo This infographic … Continue reading

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Infographic: The Growing Dominance of Mobile Search

Having a mobile website really isn’t an option and shouldn’t be an upsell by web developers these days. We’ve been working on mobile versions of all of our sites and client sites for months now and it’s paying off. On average, we’re seeing that greater than 10% of our clients’ visitors arrive by mobile device. On the Marketing Technology Blog, which is optimized for mobile devices, we see over 20% of our traffic coming from a mobile or tablet device! The mobile Web is a fast-growing online arena. Home to … Continue reading

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Infographic: B2B Lead Generation Manifesto

Business to business (B2B) lead generation through content creation is a fantastic strategy. Developing, distributing and promoting content online can grow your authority and build relationships with your prospective customers. Unbounce – a do-it-yourself landing page platform – has developed this infographic, The B2B Lead Generation Manifesto to describe the successful process of B2B lead generation through content marketing. The infographic provides the relevant statistics that support content creation through blogging and writing ebooks, lead generation page optimization, taking advantage … Continue reading

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Infographic: B2B Lead Generation Manifesto

Business to business (B2B) lead generation through content creation is a fantastic strategy. Developing, distributing and promoting content online can grow your authority and build relationships with your prospective customers. Unbounce – a do-it-yourself landing page platform – has developed this infographic, The B2B Lead Generation Manifesto to describe the successful process of B2B lead generation through content marketing. The infographic provides the relevant statistics that support content creation through blogging and writing ebooks, lead generation page optimization, taking advantage … Continue reading

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Countly Analytics for Mobile Application Developers

If you’re a mobile application developer or your company has multiple mobile applications, traditional analytics doesn’t quite cut it. Download behavior, store performance and usage behavior is key data that can help you significantly increase sales or downloads, as well as user interaction. People have come to expect a different experience when they are interacting on a mobile device… and analytics can help you discover the opportunities. Countly is an Analytics Platform solely focused on mobile application developers. Countly provides … Continue reading

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Infographic: The Joy of Clicking

Ecommerce is a science – but it’s not a mystery. The best online retailers have cleared a path for the rest of us by implementing thousands of testing strategies and providing reams of data for others to see and learn from. Today, nearly one-third of the total Internet population shops online. For retailers, this number proves the growing power of online sales. To attract these connected consumers, retailers must make purchasing on their website pleasant, convenient, and easy. What else …

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Infographic: What Works in Mobile Rich Media Advertising?

Mobile growth is unrelenting and indisputable. However, within the realm of mobile marketing strategies, the wave of high bandwidth smartphones are bringing some lucrative results when it comes to rich media advertising. This infographic from Celtra reflects engagement data from nearly 60 handset and tablet campaigns across 4 industries: entertainment, retail, finance and auto. Key metrics include: Engagement rates, expand and click-through rates, an in-depth look at ad feature performance for mobile rich media campaigns. Highlights of the sampling: Among … Continue reading

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Infographic: Mobile and Your Supercharged Sales Force

If you’ve got a strong outbound sales force, chances are that they have huge inefficiencies in the sales process. Many outbound sales managers find their teams traveling, capturing and pushing information more than they are selling. Mobilizing your sales force is taking on new meaning nowadays. Providing your team with mobile or tablet applications that allow them to collect data, access information, and even propose (using a great tool like our sponsor, TinderBox) and close a contract in a single … Continue reading

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