Google en Facebook experimenteren met ‘vliegticketmodel’ voor verkoop van nieuws

Het is een grote ommezwaai die Google en Facebook maken. Uitgevers krijgen mogelijkheden om bij hen abonnees te werven of artikelen te verkopen, bijvoorbeeld als die in een zoekmachine verschijnen. Hoever zal het gaan? Gaan uitgevers straks nieuws verkopen met variabele prijzen zoals dat ook bij vliegtickets gebeurt?   Bij vliegtickets zijn we eraan gewend. […]

The post Google en Facebook experimenteren met ‘vliegticketmodel’ voor verkoop van nieuws appeared first on frank | Marketing trends en nieuws.

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Gouden mediastrategie: hoe VICE in 10 jaar tijd onze millennial-harten veroverde

Welke evolutie heeft er plaatsgevonden in ons medialandschap? En hoe anticiperen we daar zo op dat we relevant blijven voor onze doelgroep? Ik interviewde Thijs Boon, oprichter en managing director van VICE in de Benelux. Interessant voor iedereen die zich bezighoudt met het creëren van betekenisvolle content. Precies 10 jaar geleden haalde Thijs Boon het papieren […]

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Content Curation Startup, Scoop.it, Rolls Out Big New Redesign To Help Businesses & Pros Increase Their Visibility Online

Screen shot 2012-12-12 at 6.54.12 PMScoop.it launched last November to give anyone and everyone the ability to create their own digital magazines — to aggregate and distribute content from across ye olde Internets according to their particular interests — not unlike Pressly or OnSwipe. In December, the startup released its first mobile app and has since been adding integrations with services like Hootsuite, SlideShare and Buffer to expand its reach into social media marketing.

As Steve wrote in September, through these integrations, Scoop.it now offers users the ability to optimize their presence on social media by allowing them to time-shift or schedule tweets, posts and updates while they curate their topic-based news items.

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Farewell, App Store? Netizine Turns Magazines Into Social Networks, Runs On HTML5

netizineAs e-book publishers and Apple face an antitrust lawsuit over pricing, magazine publishers are now looking into an alternative solution to the digital pricing dilemma: being able to extricate themselves from Apple’s grip entirely. A startup called Netizine, makers of a new, tablet-ready social magazine platform for publishers is currently in talks with seven of the ten top global publishers, we’re told, including three of the top five in the U.S.

And what is Netizine offering? Only a fully functional, HTML5-based tablet application that turns digital magazines into social networks…networks that run outside the App Store, that is.

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The Pinterest Effect: Conde Nast Casts ‘Easy Living’ In The Mold Of Hot New Social Network

Screen shot 2012-02-22 at 11.45.32They say imitation is the sincerest form of flattery. Done right, it can also help the imitator tap into the zeitgeist and pick up more followers as a result.

That looks like it might have been some of the logic behind the relaunch of the website of Easy Living, a UK magazine published by Conde Nast, which relaunched this month with a Pinterest-like grid interface on its home page.

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