Categorie: London

Weerstand tegen diversiteit in campagne stoort Ikea niet

advertenties, campagne, communicatie, Creativebrief’s Bite Live event, Ikea’s hoofd marketing, John Lewis, Kemi Anthony, London, Maltesers, Marketing Week, marks & spencer, Mathilde Min, Newsflash, tesco

Bedrijven die proberen in hun advertenties een betere afspiegeling van de maatschappij te laten zien dan de doorsnee campagne ons voorschotelt, kunnen vaak rekenen op veel kritiek. Het overkwam onder andere John Lewis, Maltesers en Tesco. Ook Ikea krijgt regelmatig kritiek om deze reden, maar het bedrijf vindt het een verantwoordelijkheid van marketeers om ervoor […]

The post Weerstand tegen diversiteit in campagne stoort Ikea niet appeared first on frank | Marketing trends en nieuws.

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Another Facebook Exec Out: EMEA Head Joanna Shields Is Now CEO Of London’s Tech City Effort. Marketing VP Carolyn Everson Takes On More Reports

Europe, London, social, TC, tech city

Joanna ShieldsAnother post-IPO executive departure for Facebook, this time on the international front. Joanna Shields, the vice president and managing director of Facebook’s Europe, Middle East and Africa operations, is leaving to become the chief executive of the Tech City Investment Organisation. And in a (possibly temporary) step up for another exec, Facebook tells us that Shields’ reports will now report to Carolyn Everson, the global VP of marketing for Facebook.

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Facebook Opens First International Engineering Office In London

facebook, Facebook engineering, London, social, TC

fbFacebook announced today that they have opened a London engineering office, adding to their Menlo Park, New York and Seattle engineering offices. The company has 22 open positions at the new office. Facebook says it has engineers scattered at its other numerous U.S. and foreign offices, but this is the first official international engineering office.

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LifeKraze Launches iOS App And “Mission: Inspire” With Olympic Help

Ben Wagner, LifeKraze, London, Michael Brooks Jr., olympics, social, TC

Screen Shot 2012-07-23 at 11.50.49 PMCommunity encouragement service LifeKraze has launched its iOS app and announced a campaign, dubbed “Mission: Inspire,” with twelve Olympic athletes to inspire users.

LifeKraze lets users post 160-character messages (with photos and links, if they want) about their day’s accomplishments; they each have 300 points per day to award to other users. These points can then be redeemed for products and discounts from LifeKraze’s partners, including The North Face, Men’s Health and prAna, or they can convert them to cash donations to non-profits like DonorsChoose.org.

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