Categorie: influence

Endorsements, LinkedIn’s Answer To Klout, Passes 1B Recommendations And Builds Up A New Data Set

endorsements, Enterprise, influence, Klout, LinkedIn, social, TC

Screen Shot 2013-03-06 at 15.58.31Endorsements, a lightweight way for people on LinkedIn to recommend each other’s skills, has picked up some significant traction in its first five months of life. Today, LinkedIn is announcing that Endorsements has passed the 1 billion milestone — with 58 million members getting recognition on their profiles for different areas of expertise, according to a blog post from Peter Rusev. The marker is a sign that, were LinkedIn so inclined, it could likely give sites likes Klout, which measure influencer status, a run for their money.

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Tellagence: Social Marketing Intelligence

analytics, find influencers, influence, influencer analytics, Marketing Videos, social analytics, social marketing, social marketing intelligence, social media marketing, tellagence, Twitter, twitter analytics

Marketers tend to treat social media as they would other traditional media. Find where the most eyeballs are and chase them. The difference is huge, though. Within social networks, there are three activities: Observation – an audience that simply follows and captures the information for their own personal use. Interaction – a community that responds and provides feedback to the information that’s distributed. Promotion – people within the audience or community who share the information with their audience and/or community. … Continue reading →

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The Democratization of Social Influence

appinions, influence, Influencers, Influential bloggers, Klout, klout influence, Kred, SAP, SAPSalesOD, social influence, Social Media

“Influence” is certainly not new.  We have been influenced since birth – parents, siblings, teachers, religious leaders, friends, that really cute person in college that had you wrapped around their fingers, etc. What is new is “social influence.”  This is the shift in influence from those traditionally in our immediate circle or geography to influence […]

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Chatting up Influence with Dave Balter, CEO of BzzAgent

@bostonmike, Awareness Inc., best practices, BzzAgent, Dave Balter, influence, Social Media, Strategy

Dave Balter is a man who needs no introduction. As CEO of BzzAgent, a company that connects brands with over 400 million global brand advocates and author of two word-of-mouth marketing books, there’s hardly a person better suited to speak on influence and word-of-mouth (WOM). We recently caught up with Dave to interview him for […]

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Leveraging Internal and External Social Influence [Infographic]

@bostomike, 3 Keys to Influence: Understanding and Leveraging Social Capital, Awareness, Awareness Inc., best practices, brand advocacy, brand advocate, influence, influencer, infographic, social, social capital, social influence, Social Media, social strategy

With 90 percent of purchases subject to social influence, it’s no surprise that savvy marketers are looking to leverage social influencers to increase sales and awareness. Influence is the single most effective and most enduring marketing asset. To help shed some light on the subject, our latest white paper, the 3 Keys to Influence: Understanding and Leveraging Social […]

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Mission: Abominable (Empire Avenue Don’ts)

douchebaggery, eAv, Empire Avenue, est Practices, expanding user base, gamification, influence, osakabentures, osakasaul, reputation management, reputation scoring, rewards, site behaviors, smrocketfuel, Social Media, Social Media Measurement, social networks, Strategy, User Experience, viral growth, virality, viralityeAv

Its getting ugly in Empire Avenue Mission cheating and complaining: this is where I see the most inconsideration – on both sides. I have accepted many Mission Avenue Missions and I have launched at least ten – so I know full well that those complaining and/or calling out those who take the reward without doing […]

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