Categorie: Fortune 500

You Are Not the Fortune 500

Blogging, Content Marketing, corporate blogging, Fortune 500, fortunue

Roger Yu of USA Today just wrote an article a few days ago on companies abandoning blogging: With the emergence of social media, more companies are replacing blogs with nimbler tools requiring less time and resources, such as Facebook, Tumblr and Twitter. The entire article is fairly balanced… but the data may be a bit misrepresentative of all corporations. First, the data referenced is from the fastest growing Fortune 500 companies. This is the old tale of causation versus correlation. … Continue reading →


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Are Fortune 500 Companies Too Busy For Social Media?

Blogging, center for Marketing Research at the University of Massachusetts Dartmouth, chief marketing officers, CMO, facebook, Fortune 500, inc 500, Marketing Best Practices, marketing strategies, Multichannel Marketing, Social Media, social media best practices, social media campaigns, social media marketing, social media tips, social networks, Strategy, the star group, Twitter

According to a study conducted by the Center for Marketing Research at the University of Massachusetts Dartmouth nearly one-third of all Fortune 500 companies are not on the social media bandwagon – at least not the Twitter and Facebook bandwagon.  That’s just one of the many key findings from this statistically sound study of the 2011 Fortune 500 list – […]

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