Hoe lang is ‘bereik’ als verdienmodel nog houdbaar voor Telegraaf, AD en NU.nl?

Er is in de Verenigde Staten een ontwikkeling die veel wegheeft van een ‘digital media crash’: de digitale nieuwsmedia zitten er door allerlei factoren die samenkomen in zwaar weer. Dat zou in Nederland ook zomaar kunnen gebeuren. Het online bereikmodel lijkt op zijn einde te lopen. Wat betekent dat voor de nieuwssites AD, Telegraaf en […]

The post Hoe lang is ‘bereik’ als verdienmodel nog houdbaar voor Telegraaf, AD en NU.nl? appeared first on frank | Marketing trends en nieuws.

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Infographic: The Joy of Clicking

Ecommerce is a science – but it’s not a mystery. The best online retailers have cleared a path for the rest of us by implementing thousands of testing strategies and providing reams of data for others to see and learn from. Today, nearly one-third of the total Internet population shops online. For retailers, this number proves the growing power of online sales. To attract these connected consumers, retailers must make purchasing on their website pleasant, convenient, and easy. What else …

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ComScore: US Smartphone Penetration 47% In Q2; Android Remains Most Popular, But Apple’s Growing Faster

comscore-flagComScore today released its latest quarterly figures on the state of the mobile market in the U.S. based on active users, and while the exact numbers are different, the basic picture is the same as the one that Strategy Analytics painted earlier in the week around smartphone sales: Apple’s iOS continues to see the strongest gains and Android has remained in the lead but with its lead reduced somewhat. There are now 234 million U.S. residents using mobile devices, with smartphone usage up 4% to 110 million — giving the country a smartphone penetration of 47%.

ComScore’s survey, based 30,000 U.S. consumers, also found that the number of subscribers using Samsung and LG devices, both smart and feature phone devices, declined, as did the number on Motorola handsets. Apple and HTC, meanwhile, both went up.

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ComScore: Travel Sites Grow 10% To 69.7M Uniques In March, With TripAdvisor In The Lead

online_searchComScore today released its analysis of this month’s top properties on ye olde Webernets in the U.S. There are a number of points of interest, but among them, it seems that lotto sites were the top beneficiary of U.S. internet traffic. This was largely a result of the unprecedented Mega Millions jackpot, which became the largest jackpot in U.S. and world history, reaching $656 million in March. Lotto sites drew nearly 29 million visitors (with MegaMillions.com grabbing the top spot), up 25 percent from February, making it the biggest mover in March.

Travel sites were the next biggest beneficiary of traffic, according to comScore, as Americans looked to book last-minute spring break trips and summer travel. This made travel info sites one of the top-gainers, up 10 percent to 69.7 million visitors in March.

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