Categorie: chief marketing officers

Did Twitter Just Open A Pandora’s Box Or A Golden Opportunity For Brand Marketers?

BBC, big data, brand consultant, brand marketers, brand marketing, Branding, chief marketing officers, CMO, datasift, Marketing Best Practices, social media campaigns, social media marketing, social media tools, steve olenski, Twitter

In a move which will surely cause delight and dismay in the marketing world and among consumer privacy groups, respectively – Twitter is now allowing companies to search and analyze two years worth of Tweets instead of the previously-allowed 30 days.  This is the classic conundrum for yours truly for you see on one hand […]

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Even More Proof Of The Major Disconnect Between Brands And Consumers When It Comes To Social Media

brand agency, brand engagement, brand managers, brand marketers, brand marketing, chief marketing officers, cmos, engagement marketing, marketing communications agency, product managers, product marketers, Product marketing, Social Media, social media campaigns, social media marketing, social media tips, star group, steve olenski

Back in December I shared results of a survey which revealed, among many other things, that marketers don’t get it. They don’t get why consumers want to engage and follow their brands in the social media space. Here’s even more proof that brand managers and all marketers are failing to realize the real reason people […]

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In the Social Media and Digital World, Brands Can’t Take a Sick Day

brand managers, Branding, Brian Solis, chief marketing officers, CMO, digital advertising, Digital Marketing, facebook, jason falls, Marketing Best Practices, marketing strategies, Online advertising, online marketing, product managers, Social Media, social media advertising, social media marketing, social networks, the star group, Twitter

There used to be a time when a brand or a company could go a day or even two without responding to customer feedback, you know take a sick day so to speak. Those days are long gone and brands and companies alike better realize that right now. Let me state categorically for the record […]

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Are Fortune 500 Companies Too Busy For Social Media?

Blogging, center for Marketing Research at the University of Massachusetts Dartmouth, chief marketing officers, CMO, facebook, Fortune 500, inc 500, Marketing Best Practices, marketing strategies, Multichannel Marketing, Social Media, social media best practices, social media campaigns, social media marketing, social media tips, social networks, Strategy, the star group, Twitter

According to a study conducted by the Center for Marketing Research at the University of Massachusetts Dartmouth nearly one-third of all Fortune 500 companies are not on the social media bandwagon – at least not the Twitter and Facebook bandwagon.  That’s just one of the many key findings from this statistically sound study of the 2011 Fortune 500 list – […]

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