Categorie: brand advocate

Convert Customers into Advocates with Zuberance

advocacy, advocate application, analytics, brand advocacy, brand advocate, customer insights, social media marketing, wom, word of mouth

The best way to promote a brand is by having a bunch of highly satisfied customers talk about it. The best customer to do it is a brand advocate – a customer whose satisfaction has reached the level of passion. Such brand advocates make powerful recommendations that usually have a long lasting impact. But brands need a clear cut way to identify such customers in the first place, and then leverage them as brand advocates. Zuberance, a social media promotion … Continue reading →


Econsultancy Training

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Leveraging Internal and External Social Influence [Infographic]

@bostomike, 3 Keys to Influence: Understanding and Leveraging Social Capital, Awareness, Awareness Inc., best practices, brand advocacy, brand advocate, influence, influencer, infographic, social, social capital, social influence, Social Media, social strategy

With 90 percent of purchases subject to social influence, it’s no surprise that savvy marketers are looking to leverage social influencers to increase sales and awareness. Influence is the single most effective and most enduring marketing asset. To help shed some light on the subject, our latest white paper, the 3 Keys to Influence: Understanding and Leveraging Social […]

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