How To Satisfy Social Media’s Relentless Appetite

I recently attended a seminar titled: Building Brands with Social Media in SF. While the content was prepared for marketers and agencies, two themes in the day’s agenda kept popping up: Social media is not a one-time event or a marketing campaign. And second, no one should underestimate the investment required and how resource intensive […]

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9 Ways to Get More People to See & Share Your Blog

Congratulations on having a blog! As a platform for sharing your value, thinking and interests with the world, this online property is unmatched for putting any content, in any media, in front of anyone, virtually anywhere. And what makes a blog even better is how well it can raise your online visibility. Unfortunately, you’re now […]

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Avoid These SEO Mistakes in Your Content Creation Efforts.

Whether you’re new to optimizing your web site for search or if your an experienced pro, everyone makes mistakes—especially when it come to SEO. The bad news is that mistakes can have a significant effect on your search results page ranking. But the good news is, you can correct most of them by being informed […]

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Avoid These SEO Mistakes in Your Content Creation Efforts.

Whether you’re new to optimizing your web site for search or if your an experienced pro, everyone makes mistakes—especially when it come to SEO. The bad news is that mistakes can have a significant effect on your search results page ranking. But the good news is, you can correct most of them by being informed […]

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Applying Mind-Blowing Social Media Stats To Marketing Strategy

Social marketing holds a special place in our hearts, both for the way it’s changed how organizations do business and for opening up the lines of communication among brands and consumers. The addition of multiple social media channels creates more avenues to engage with our customers. As these social channels have sprung up, so too […]

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Social Prospecting and Scoring: The Missing Link to Social Marketing ROI

How well do you know your social followers?  Do you know how many of them are brand ambassadors, what they like about your brand, and what they say about it?  Do you know who else is out there that may love your product?  Sure, you have built your presence on Twitter, Facebook and YouTube. You […]

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4 Types of Social Competitive Analysis

Information Is Power As anyone in sales or marketing can tell you, information is power when it comes to out-competing the competition. What your competitors are doing and how they are performing shouldn’t set your strategy, but it should inform your approach to winning in your chosen markets. With these tips from Simply Measured, you […]

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Chatting up Influence with Dave Balter, CEO of BzzAgent

Dave Balter is a man who needs no introduction. As CEO of BzzAgent, a company that connects brands with over 400 million global brand advocates and author of two word-of-mouth marketing books, there’s hardly a person better suited to speak on influence and word-of-mouth (WOM). We recently caught up with Dave to interview him for […]

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3 LinkedIn Features to Boost Leads

LinkedIn Overlooked as Lead Source LinkedIn might be your most efficient social channel for lead generation. According to a recent HubSpot study, “LinkedIn generated the highest visitor-to-lead conversion rate at 2.74%, almost 3 times higher than both Twitter (.69%) and Facebook (.77%).” Given these stats, optimizing your company’s LinkedIn presence might be one of the […]

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