Categorie: Awareness

12 videoformats voor een onuitwisbare eerste indruk van je bedrijf

Alle artikelen, Awareness, Bedrijfsfilms, content, Pre-rolls, thought leadership, Video, videocontent, videoformats, Videomarketing, videostrategie, Webinars

Hoe kun je video inzetten om awareness te genereren voor jouw aanbod? Wat voor video past bij jou en hoe bepaal je of je videocampagne succesvol is? In dit artikel lees je concrete tips om je strategie te bepalen en 12 bewezen videoformats. Zowel binne…

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Rijkswaterstaat: zo wordt de mobiele strategie ‘top of mind’ in je organisatie

Activatie, Activatiecommunicatie, Agile, Appontwikkeling, artikelen, Awareness, cases, Dossiers, draagvlak, Enterprise Mobility, mobiel, Mobiele dienstverlening, Mobiele otwikkeling, mobiele stategie, Mobiele trends, mobile, Mobile First, organisatie, Organisaties, Rijkswaterstaat, strategie, Top of mind, Toptaken, Van A naar Beter

Rijkswaterstaat betrad in 2012 officieel de app-markt met de vanAnaarBeter-app. De overheidsorganisatie geloofde altijd al sterk in mobiel, toch bleek het een grote uitdaging om de mobiele ontwikkelingen volledig te omarmen. Waar moet je starten en hoe maak je mobiel een volwaardig onderdeel van je online strategie? Met dit artikel geven we je graag een kijkje […]

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Infographic: State of Social Media Marketing

Awareness, business objectives, Marketing Infographics, measurement, methodologies, social integration, social marketing investment, Social Media, social media integration, social media marketing, social media potential, social platforms, state of social marketing

Awareness has published The State Of Social Marketing Report: 7 Major Findings & In-Depth Analysis and an associated infographic (below). The report dives into the numbers to detail items with important business value, including: Misalignment Between Business Objectives, Measurement Methodologies and Social Marketing Investment Tighter Integration between Social and Rest of Marketing and Business Overall Social Marketers Are Starting to Measure What Matters Marketers Are Yet to Tap into the True Potential of Social Social Marketing Budgets and Resources Insufficient to Drive Value Top Social Platforms: The Big 3: Facebook, … Continue reading →

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Getting Your Daily Dose of (Social) Inspiration with Beliefnet

#awarenesstips, Awareness, Beliefnet, Content Marketing, daily inspiration, Inc.", Jana Gordon, Online Communities, social marketing tips, social media communities, spirituality websites

Even the most motivated among us can use some extra inspiration. This is where Beliefnet comes in. One of our most inspiring customers, Beliefnet is the largest multi-faith inspiration and spirituality website, offering community, services and information on a wide variety of topics including inspiration, health, entertainment, love and family, and holistic living. We recently […]

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Leveraging Internal and External Social Influence [Infographic]

@bostomike, 3 Keys to Influence: Understanding and Leveraging Social Capital, Awareness, Awareness Inc., best practices, brand advocacy, brand advocate, influence, influencer, infographic, social, social capital, social influence, Social Media, social strategy

With 90 percent of purchases subject to social influence, it’s no surprise that savvy marketers are looking to leverage social influencers to increase sales and awareness. Influence is the single most effective and most enduring marketing asset. To help shed some light on the subject, our latest white paper, the 3 Keys to Influence: Understanding and Leveraging Social […]

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Exploring Strategies For Successful Social Engagement with Travis Unwin of Sitewire

@bostonmike, Awareness, Awareness Inc., best practices, Engagement, Sitewire, Social Media, Travis Unwin

As part of our interview series on effective use of social media marketing, I recently caught up with Travis Unwin, Director of Media Strategies for one of Awareness’ partner agencies Sitewire, a full service digital marketing and interactive advertising agency.  The agency now counts more than sixty consultants who provide their clients with the necessary […]

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Social Analytics Zen: Combining External and Internal Social Metrics for Business Insights

@awarenessinc, @bostonmike, Awareness, ROI, social analytics, social analytics zen, Social Media, social media analytics

As a marketer, you probably daydream about impressing your CEO with unforgettable statistics from your social media campaigns that clearly articulate the ROI. There is a budding business discipline around social analytics, which aggregates and analyzes online conversations and social activity generated across social channels and enables organizations to act on the derived intelligence to […]

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New Framework for Social Media Analytics [Infographic]

@bostonmike, Actionable Analytics, Awareness, kpi, metrics, Mike Lewis, social analytics, Social Analytics for Marketing and Sales Effectiveness, Social Media

In our latest white paper, Actionable Social Analytics: From Social Media Metrics to Business Insights we unveiled the Social Analytics Framework for Marketing and Sales Effectiveness. Use this framework to determine KPI’s according to marketing objective. Share your insights! We built this framework to help marketers harness social insights for business value. What metrics do […]

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New Framework for Social Media Analytics [Infographic]

@bostonmike, Actionable Analytics, Awareness, kpi, metrics, Mike Lewis, social analytics, Social Analytics for Marketing and Sales Effectiveness, Social Media

In our latest white paper, Actionable Social Analytics: From Social Media Metrics to Business Insights we unveiled the Social Analytics Framework for Marketing and Sales Effectiveness. Use this framework to determine KPI’s according to marketing objective. Share your insights! We built this framework to help marketers harness social insights for business value. What metrics do […]

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Outstanding Social Media Brands of the Week April 3: Pringles, Monster Energy, McDonald’s, Nike and Reebok

Awareness, McDonald's, Monster Energy, Nike, Pepsi, Pringles, Reebok, Social Media, social media winners, Social Scorecard

We are kicking off a fun project this week: Social Media Winners of the Week. Using the technology powering the Awareness Social Marketing Hub, we created a new Social Scorecard that encourages a little friendly competition among leading brands using social media by revealing which companies were the big winners based on fan growth each […]

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