Tumblr: Unique Users Double YOY

People love to stay at Tumblr. The average visitor spends 89 minutes there, tying it with Pinterest at #2 behind Facebook for this metric. And, the number of people taking up the Tumblr habit is increasing: from 6.9 mn unique visitors in November 2010 to 15.9 mn a year later. So, more people are coming, […]

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Tumblr Gets Bold With Advertising Rates

Timid Tumblr? I think not. The social media company’s first real foray into advertising (its ‘highlighted post’ product really doesn’t count) is a bold one: the starting point is $25,000, according to Business Insider. The ads will appear on Tumblr Spotlight and Tumblr Radar, the latter of which is good for 120 mn daily impressions. […]

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Facebook IPO: May 18, 2012

Facebook is said to be in the late stages of planning its IPO roadshow, which signals that the IPO itself is right around the corner. Are you ready for the Facebook IPO? Here’s what you need to know: 1. Facebook is looking to kick off its IPO roadshow on Monday, according to the WSJ. 2. […]

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Foursquare: Advertising Pivot Plan

Mobile check-in service Foursquare seems to be figuring out its future. The company, which hasn’t had much of a strategy since inception, is no longer the hot mobile player, thanks to the rise of Instagram. And with Facebook trying to move into the check-ins space, it just isn’t 2010 anymore. If it’s going to have […]

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Pinterest: Google Takes An Interest

Now that Facebook has acquired Instagram, the pressure is on other high-profile tech and social media companies to acquire their own ‘cool’ companies. And that means that interest is turning to Pinterest. Although it’s not as big as Instagram (in terms of user base), the photo-sharing site does have a strong community and potential for […]

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