Updates over Media, Marketing en Publishing
Yesterday, the above infographic popped up on my radar (thanks, V. Harris). At first, I thought “here we go again: another crap social media ROI infographic.” But then I took a closer look and I got it. It’s actually not bad. Well… up to a point. Part 1 – Showing that basic business literacy is […]
Lees meerGood news: A sizeable piece of the Social Media ROI question seems to have just been answered by tech company called Ohtootay. Here’s what they offer: According to this story in TechCrunch, “the solution lets companies track their efforts on Facebook, Twitter, Pinterest and elsewhere. But one of its more unique features in this crowded […]
Lees meerThe 5 basic rules of calculating the value of a Facebook ‘fan’ A question that routinely comes up in social media circles is what is the value of a Facebook fan? (The question also applies to the value of a Twitter follower, Youtube subscriber, email recipient, etc.) Invariably, whenever the question is asked, some mathematical […]
Lees meerIn case you missed it, the “social media guru certification” crowd is at it again. Hat tip to Jim Mitchem for pointing me to this new one earlier today. Here… let’s give them lots of traffic. (And get caught up on the fun.) Pretty quickly after being posted, the LinkedIn comment thread started to turn […]
Lees meerYesterday, I promised you a post that would help hiring managers identify key skills and abilities needed in a prospective hire looking to fill a social media manager role. Note that we are talking about management, not just content creation or community relations. Before I get into it, a few considerations: 1. This list isn’t […]
Lees meerSo evidently, the ideal age for a social media manager is under 25. Wait… no… the ideal age for a social media manager is over 25. Are you kidding me? Age? We’re talking about age? Like… the ideal age to be a CEO is 45-65? Or the ideal age to be an HR manager is […]
Lees meerFiled under: opinion Earlier this week, I wrote about what Moneyball‘s Peter Brand called the “epidemic failure to understand what is going on” plaguing the business, marketing and advertising worlds – when it comes to understanding that social media and social business are not just extensions of traditional “digital” strategies. Yesterday, I was reminded by […]
Lees meerI was scheduled to participate in a panel on Social Media and ROI at the #sxswi conference this week. My schedule being what it is, I couldn’t be in two places at once and had to make the painful decision last week of cancelling my trip to Austin altogether. As much as I was looking […]
Lees meerYesterday, Michael Wagner pointed me to this piece from Cindy Au (@Shinee_au on the twitternets) on the Matter Anti-Matter blog. It focuses on an interesting little incident that happened between Pinterest, a user, and the Mitt Romney campaign. You should go read it in all its glory here. Below are several of the good parts. […]
Lees meerThree completely unrelated things came together this past week that individually weren’t all that fascinating but together formed a something I think needs to be given form to. 1. Fear. I was a guest panelist at Greenville’s Switching: Leaving Freelance for the Corporate ladder and vice versa event. My fellow panelists and I shared insights […]
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