Politics Gets Social: 160 Jaw-Dropping Facts About the 2012 Presidential Election

The election for the 45th President of the United States is upon us. By and large, this election season has run as most do – with lively debates, lots of ‘fact-checking,’ and increasingly antagonistic television ads from both sides. But in one respect, this election has deviated significantly from those that came before it. This […]

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A Marketer’s Guide To Social Scoring (Infographic)

Want to drive engagement and sales from your social media leads? How about increasing conversion rates by 79%? I explain the various steps of developing a social lead scoring program and more in my upcoming book, Stand Out Social Marketing: How to Rise Above the Noise, Differentiate Your Brand, and Build an Outstanding Online Presence. […]

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How to Effectively Listen on the Social Web [Infographic]

For many brands, one of the appealing aspects of social media is the opportunity to target and acquire new customers. Marketers can also use social to learn more about existing customers and use that knowledge to increase the relevancy of your messaging. But how can you do this effectively? The tools already exist to monitor […]

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The Age of Social Customer Acquisition Has Arrived

As the social media landscape has evolved, so too have the tools that exist to help busy marketers manage it. Luma Partners and Buddy Media, pre-acquisition by Salesforce.com, released a 2012 snapshot of the social media landscape that rapidly went viral: Busy, that much is clear. To date, brands have been able to successfully harness […]

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The Age of Social Customer Acquisition Has Arrived

As the social media landscape has evolved, so too have the tools that exist to help busy marketers manage it. Luma Partners and Buddy Media, pre-acquisition by Salesforce.com, released a 2012 snapshot of the social media landscape that rapidly went viral: Busy, that much is clear. To date, brands have been able to successfully harness […]

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Takeaways from Vocus’ SMB Social Media Survey: Success, but Room for Improvement

Small and medium sized business, a segment responsible for up to 50% of our GDP, is well-poised to shake things up in the social space. Duct Tape Marketing partnered with Vocus, a provider of cloud-based marketing and PR software, to conduct a survey of 400 marketing SMB decision-makers. The results provide interesting data on the […]

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Takeaways from Vocus’ SMB Social Media Survey: Success, but Room for Improvement

Small and medium sized business, a segment responsible for up to 50% of our GDP, is well-poised to shake things up in the social space. Duct Tape Marketing partnered with Vocus, a provider of cloud-based marketing and PR software, to conduct a survey of 400 marketing SMB decision-makers. The results provide interesting data on the […]

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