Why a Facebook Only Strategy is Doomed to Fail

Facebook’s recent decision to shut down The Cool Hunter’s Facebook page should have sent shivers down the spine of every marketer. For years the vast scale of Facebook has attracted brands like a moth to the social media flame. Promising TVC-like reach with the added benefits of interactivity, community building and interest-graph targeting, it seemed […]

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CMO to CIO – It’s Time We Talked

When we crowdsourced the first The Age of Conversation book back in 2008, the idea of working from the outside-in was untested. Over 100 marketing innovators from 15 countries shared their thoughts and early experiences and Drew McLellan and I produced a book that would go on to create a community, showcase the early adopters and […]

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Welcome to the Age of the Social Consumer

Names can be confusing – especially when it comes to that ever shrinking membrane between businesses and their customers. Variously we call them customers, clients, stakeholders and consumers. Sometimes these people – for they are always people – are also our employees, partners, shareholders, suppliers and even executives. The lines have blurred. Let me just […]

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