Why Facebook Pages Should Be Deleted

Photo by Sarah Altamimi. Corissa St. Laurent works for an email marketing company and has her own Facebook page to promote training events and ask her fans what they think about the evolution of social media. Christine Green offers web designing services to small business owners. She is self-employed and uses Facebook to share industry […]

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Approaching Strangers Through Foursquare

Geolocation applications allow you to share your location with other people and associate that location to restaurants, events, and other real-world venues. Using GPS chips embedded in your smartphone and latitude/longitude addresses, it is fairly easy for me to log into an app such as Foursquare, Loopt, or Google Latitude and (if your privacy settings […]

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The Death of Blogging: Part 271

It seems that every month there is a newspaper article about the death of blogging. Editors talk. Verne Kopytoff wrote a sensationalist headline in the New York Times in February 2011 entitled, “Blogs Wane as the Young Drift to Sites Like Twitter.” I and others responded at the time why Verne was nuts and blogging […]

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Why 84% of Your Facebook Fans are Lurkers

How many times has your social media consultant, the local chamber of commerce, a conference presentation, and your favorite blog encouraged you to create a Facebook fan page? “It’s the largest social networking site, and you’d be crazy to ignore it!” someone cries out to you. “You can reach 800 million people with a single […]

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