Auteur: Adam Small

Infographic: What Works in Mobile Rich Media Advertising?

Marketing Infographics, Mobile and Tablet Marketing

Mobile growth is unrelenting and indisputable. However, within the realm of mobile marketing strategies, the wave of high bandwidth smartphones are bringing some lucrative results when it comes to rich media advertising. This infographic from Celtra reflects engagement data from nearly 60 handset and tablet campaigns across 4 industries: entertainment, retail, finance and auto. Key metrics include: Engagement rates, expand and click-through rates, an in-depth look at ad feature performance for mobile rich media campaigns. Highlights of the sampling: Among … Continue reading →

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Infographic: Mobile and Your Supercharged Sales Force

Mobile & Apps, Mobile and Tablet Marketing, mobile sales, mobile sales enablement, Sales Enablement, sales tools, tablet apps

If you’ve got a strong outbound sales force, chances are that they have huge inefficiencies in the sales process. Many outbound sales managers find their teams traveling, capturing and pushing information more than they are selling. Mobilizing your sales force is taking on new meaning nowadays. Providing your team with mobile or tablet applications that allow them to collect data, access information, and even propose (using a great tool like our sponsor, TinderBox) and close a contract in a single … Continue reading →

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Video: The Tallest iPhone Yet

Mobile and Tablet Marketing, technology

It’s Friday and time for some levity! I truly enjoy a good spoof and love when it’s targeted towards a company like Apple (of which I’m a total fanboy). Brand perfection brings with it the opportunity for ridicule… and this video from Satire nails it! Although the guitar idea is pretty cool On a side note, iOS6 is out and we’ve seen some really great features. I’ve also seen a couple bugs. One example was that I was on a … Continue reading →

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Infographic: How to Become a Mobile App Developer

infographic, Marketing Infographics, Mobile & Apps, Mobile and Tablet Marketing, mobile app developers, mobile applications

I always thought that mobile browser applications would overtake mobile apps – much like SaaS applications have overtaken desktop software. However, with privacy issues, geolocation, swiping and other mobile capabilities… it looks like mobile applications are here to stay. This infographic from Schools.com spells out the demand and the process your team can take to become mobile app developers. Gartner predicts that by 2015 mobile app development projects will outnumber PC application projects by 4 to 1.Mobile app developers are … Continue reading →


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Infographic: Reaching College Students?

college, college students, Marketing Infographics, Mobile and Tablet Marketing, mobile marketing

It shouldn’t be any surprise that if you need to reach college students, you need not look any further than their phone. OnlineColleges: The amount of information, innovative tools, and functionality that are now available on your phone means that people never have to feel disconnected from their friends, their work, or even current events. Perhaps no group of Americans has embraced the smartphone revolution as widely as college students, who can be found with their smartphones within arm’s reach. … Continue reading →


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Infographic: SmartPhones and Coupons Work

coupon, coupons, ecommerce, Marketing Infographics, Mobile and Tablet Marketing, smartphone

One thing that we’ve always noticed that has worked when it came to mobile was the convenience of sending a discount to the phone. Whether it was a text message sent by a restaurant or an app displaying a discount, mobile is the perfect medium for coupon redemption. Why? It’s the only technology that’s carried by the consumer when they’re ready to buy. From CouponCabin: With countless apps keeping smartphone owners occupied, today’s users have grown quite attached to their … Continue reading →


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Infographic: 4 Keys to a Successful Mobile Campaign

ecommerce, Mobile and Tablet Marketing

The folks at Milo have done it again with this infographic, providing evidence that the low cost and great return on mobile marketing campaigns should be a strategy in everyone’s small business. Today, 46 percent of all U.S. adults own a smartphone, and more than half of them use the device to shop online. While these mobile consumers are browsing and buying, businesses without a concrete mobile presence are missing out. Along with some important stats, Milo also provides 4 … Continue reading →


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Infographic: Should You Build a Mobile App or a Mobile Site?

Marketing Infographics, Mobile and Tablet Marketing, mobile app, mobile development, mobile site, mobile website

I always used to think that mobile apps would go the way of desktop software but it doesn’t appear the population of apps is waining at all. Quite the opposite, the platforms that you can build mobile applications on are becoming more affordable every day (we built our iPhone App on Appifier for $500)… and many of them are supporting both tablet and mobile across any device or platform. The decision between building a mobile website or a mobile application … Continue reading →


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