For many, their job is a rewarding profession. It’s what calms them, allows them to produce a creative outlet, and getting paid is just an added bonus. After all, who wouldn’t love to get paid for what they love? For example, in the writing world, from blogging, to commenting, to sharing newsletters, copy creates a number of specialized professions. Getting paid, however, generally depends on sales, exposure, and more. From growing a fan base in any profession to finding new outlets that will help your cause, collecting a paycheck can be several variables away.
Luckily though, there are ways to help spread the word about your company and/or stance. And they can be done for free. Whether or not you are a marketing expert, outlets can be taken to get others involved and excited about your products. Follow these simple steps to help make the most out of your marketing efforts, experience aside.
Getting Online
Social media accounts, including sites such as Facebook, Twitter, and Pinterest, have skyrocketed in popularity over the past few years. Billions of users are logging in each and every day, and reaching them is just a profile away. Start by choosing what outlets you wish to pursue, and checking out what options they provide.
For example, Facebook hosts fan pages, where individuals or small businesses can create a page outlining themselves. Followers can then “like” said page, and receive information on a regular basis, such as release dates, sales, or where items will be sold. This is also a great place for user interaction, as fans can comment or ask questions about upcoming topics.
Twitter, a much different type of platform, posts information in real time, allowing account holders to post links or to share relevant industry news. Pinterest, in contrast, is almost completely picture based. Here users can put together intriguing photos of their work, inspiration, tools of the trade, and more.
Other outlets include LinkedIn, which offers a more professional setting, Google +, YouTube, Flickr, and Goodreads, where readers can share their favorite books.
Spread the Wealth
Keeping current and updated profiles (how else are followers going to know what’s going on?) is a great way to spread the word. While it won’t provide for a checkout application, it will help build a fan base and get others excited about what you have to offer. Bottom line, more exposure = more sales. Take advantage of social media for a free and proven marketing outlet.
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